Sanitation Campaign empowers rural communities to implement better sanitation and environmental cleanliness. Amrita University’s AMMACHI Labs is bringing the spirit of Amala Bharatam Campaign (ABC) to its Women Empowerment program: In this video, individuals from rural communities demonstrate how they are inspired to become ambassadors of change.

The Amala Bharatam Campaign aims to embrace new practical initiatives to clean India, promote health through hygiene, sort garbage, and properly dispose of waste and aims to make people more aware of the need to maintain environmental cleanliness.