30 – 31 January 2011, Kovai As on all stops of this Bharata Yatra, Amma gave away free handkerchiefs to the students who came for darshan, encouraging them not to spit on the ground – as part of the Amala Bharatam Campaign. However, in this area the ABC program has long been implemented by the […]

29 January 2011, Tanjavore Amma launched a local chapter of the ABC initiative and handed over handkerchiefs to all students who came for darshan. In her satsang Amma asked all those present not to spit or urinate in public and keep the environment clean.

On January 23rd, 2011, nearly 1000 students, staff, doctors, ashramites and volunteers cleaned up the premises of the KSRTC Bus Station at Ernakulam. The Fourth Sunday of January was thus observed as cleaning Sunday. The team enthusiastically worked to remove the heaps of garbage accumulated in and around the premises of the Bus Station. In […]

22  January 2011, Madurai During the public function Amma gave out handkerchieves to students in order to spread awareness about the ABC Initiative for cleanliness and public health. Smt. Chitra Venkataraman, Chief Justice of Tamil Nadu helped Amma to distribute the handkerchiefs on the stage. Later during darshan Amma gave away these handkerchiefs to all […]

21 January 2011, Ramanathapuram Why is Amma respected so much? It is due to her dharma. What is dharma? It is giving a house to live, clothes to wear, building a road to walk, providing water to drink, establishing schools to study and creating awareness about public health, cleanliness and hygiene. The one who is […]

19 January 2011, Tuticorin Leading by example, Amma’s Western devotees had set up recycling stations all over the program grounds to assist in the sorting and processing of the waste. Amma brought the issue of public cleanliness and hygiene to centre stage by exhorting the audience not to spit or urinate in public places.

Amala Bharatam Launch in New Delhi On the chilly cold morning of January 9, 2011, thousands of people were standing in unity holding brooms and shovels on the road which leads to the slums of Indira Market near Ramakrishnapuram in Delhi. They were the people who were determined and confident to generate awareness about cleanliness […]

3 – 4 Jan 2011, Kozhikode It was a memorable event with all the fanfare. The Collector of Kozhikode was there on the stage pledging all his support for the Amala Bharatam Campaign – ABC, and to keep the city clean.