She hugs tens of thousands of strangers

Indian ‘hugging saint’ won’t leave till everyone in queue has been embraced
By Hedy Khoo, The Electric Newspaper
March 31, 2009

SHE waited 16 hours for a hug that lasted mere seconds.

But for Filipina Evangeline Alivio, it was worth the long wait.

The 36-year-old civil servant flew here from the Philippines with 20 friends just to see the ‘hugging saint’ and to be embraced by her.

Said Madam Alivio: ‘I don’t mind the wait.’

Mata Amritanandamayi, the ‘hugging saint’ who is popularly known as Amma, which means mother in several Indian languages, is here to spread her message of love and to give hugs.

Held at the Suntec Convention Centre, the three-day event, which is organised by the local Amriteswari Society, has seen 12,000 people since Saturday morning.

From 10.30am to 3pm, then 7pm until 3.30am, anybody can be hugged by Amma.

Madam Alivio had waited from 10am on Saturday till 2am the next day for the hug.

She then stayed on until 4am to continue looking at Amma. She made her way back again yesterday to listen to her teachings.

‘It’s something in her face and her presence that touches me. She feels like a mother to me.’

Singaporean Lakshmi Velan, 27, who was recently retrenched, arrived at 8pm yesterday and was prepared to wait until 3am, or however long it takes to receive Amma’s hug.

‘I feel good and blessed when she hugs me. She is a divine being. No good things come without waiting and I am willing to wait for her hug,’ said Madam Velan.

She explained that the recession blues do not trouble her. ‘Amma makes me feel… content with what I have,’ she added.

At Amma’s last visit a year ago, she had queued for 51/2 hours at the Singapore Expo. People who arrive for hugs are issued a number before taking a seat inside the convention hall to wait their turn.

The Amriteswari Society said 5,000 turned up from 10.30am to 3pm yesterday, with 7,000 in the evening for the second session which started from 7pm.

The event will end only after Amma has hugged every one in the queue.

Yesterday evening, the 32,000sqft hall was packed as Amma spoke to the crowd in Malayalam, the language of Kerala state in India, as her aide translated her words into English.

One of Amma’s core followers, Miss Emmanuelle, 31, who declined to give her full name, is French. She has taken a year off from her work as a social worker in Paris to follow Amma on her travels.

She arrived in India in December and will return to Paris in October later this year. She said: ‘People are so pre-occupied by money and business that they forget how to love. Amma teaches about love, how to give love and to lead a simple life.’

Miss Emmanuelle declined to say if she has to pay for her own air fare, accommodation and living expenses or if these are taken care of by Amma’s society in India.

During this trip, Amma will be personally giving $100 provision vouchers, goody bags and her hugs to 50 needy people from two blocks of one-room rental flats in Woodlands.

The chairman of the Amriteswari Society said the gifts come from donations made to the society.

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Millions flock to India s hugging guru

By Matt Sedensky

AMRITAPURI (India): The droves who come here leave with no souvenirs, no memories of posh hotels, nothing more than they brought.

All they came for was a hug.

The woman offering the soft embrace is considered a guru, and her tender approach and simple message have galvanised followers to amass in crowds thousands deep at stops around the globe. Part of the appeal of Mata Amritanandamayi, or Amma, as she is universally known, are teachings she says transcend any single faith, let alone simply her Hindu upbringing.

“My message is not unique,” she says through an interpreter. “There will ever only be one message capable of purifying man, nature, the atmosphere, the earth we live on and life itself. That message is: Act with compassion and love for all our fellow beings.” The masses aren’t coming for Amma’s eloquence, though. Far more than any oratory, any dogma, any writings, people are drawn here by her touch, and so they line up and wait in marathon hugging sessions that can stretch 20 hours and more. The guru’s aides say she sleeps little, sometimes just an hour a night, but is as eager to hug her first visitor as her last.

Here, on these lush banks of the Arabian Sea near India’s southern tip, along backwaters dotted with coconut and cashew trees, Amma has built the capital of hugs. Her ashram, or spiritual centre, is a maze of buildings reached by boat or a footbridge over a river.

Eventually, visitors find a large open-air auditorium with a group of men playing music and chanting, and lines of plastic chairs full of people awaiting their turn to walk up the ramp at stage right. When they finally make it, they enter a space so full of people it is hard to move.

Amma is finally in sight.

She is wrapped in a sheer white sari. Her dark hair is tinged with grey and pulled back, her face round, her features soft. Her ears and nose are pierced, and a red and gold dot is worn between her eyebrows. Her smile is beaming but imperfect. She looks older than her 55 years.

She offers hugs as aides come to her with varied questions about her multimillion-dollar charity network of hospitals and orphanages; she gesticulates frequently as she talks.

When the time comes, the visitor is nudged to sink to his knees before Amma’s makeshift throne covered in gold fabric. And, in an instant, it happens.

She holds the visitor’s head tightly between her shoulder and face, uttering in Malayalam what is unintelligible to the nonspeaker. Some, she simply holds, others she gently strokes or pats their backs. Some are brief encounters; others last several minutes.

Some sob. Others can’t help but to break into a gaping smile of their own. Some tremble, believing they have been given a divine touch. Nearly everyone seems moved.

When it is over, Amma offers her visitor a small gift often a hard candy or piece of fruit and the line moves on. All told, her aides claim she has done this more than 25 million times.

“Her hugs are really like a sermon,” said Vasudha Narayanan, the director of the Centre for the Study of Hindu Traditions at the University of Florida. “In her touch, in her hugs are the greatest teachings.” The experience so moves some that they give up their lives to follow the guru. Dante Sawyer was editing a jazz magazine in New York when he first met Amma in 1998. He had never felt anything like it.

“You really experience a love that’s given completely, selflessly – it’s just like sunlight pouring out,” said 35-year-old Sawyer, who is known at the ashram simply as Sachin. “It’s a love that doesn’t have demands of you.” Two years after first meeting Amma a name that means mother in Malayalam he moved here to dedicate his life to her work. Countless others have similar stories to tell.

Amma was named Sudhamani when born to a relatively poor family here and from childhood was said to have spent a great deal of time meditating, singing and chanting, fixing her eyes on a picture of Krishna.

As her followers tell it, she felt compassion for others from an early age, even to untouchables, and was driven to tears by others’ suffering. Her own family viewed her with disdain, even wondering if she was mentally ill, those who tell her story say, and she was beaten and treated as a servant. She even pondered suicide.

All sorts of lore surrounds her story, in cluding miraculous claims of turning water to milk and allowing a poisonous cobra to flick its tongue against her own. However it happened, though, as a young woman she attracted a following. Some ridiculed her and deemed her a fraud, but the number of devotees grew, and people began to journey to her in the 1970s.

She became regarded as a guru, but unlike other Hindu spiritual masters, she allowed herself to be more than just seen, offering her touch to anyone who wanted it. Amma’s touch is seen as having the potential to ignite one’s spiritual power.

Critics remain, charging Amma’s movement amounts to a personality cult. They question the finances of her organisation or even claim it is linked to radical groups. Amma and her followers reject such accusations.

Swami Amritaswarupananda Puri, considered Amma’s most senior disciple, says the guru has attracted so many followers because she is accessible to anyone and allows people to feel the presence of God.

“She is humble but firm as the earth,” he writes. “She is simple yet beautiful like the full moon. She is love, she is truth, she is the embodiment of renunciation and self-sacrifice.” Today, her spiritual star power drives not only her popularity, but the success of international humanitarian efforts fuelled by millions in donations. A visitor to her ashram is not asked to give anything, but many around the world do, funding her many Indian charitable endeavours, as well as massive relief for those affected by events such as the Asian tsunami.

She has a sleek website. Her movements are tracked on Twitter. She even has a logo.

At the end of her exceptionally long days, Amma climbs the steps to a simple studio apartment in a small peach-coloured walk-up at the ashram. She will go to bed alone, having refuted her parents’ numerous attempts to arrange a marriage.

Amma received no formal education beyond the age of 10, and on this day, like every other, she has steered away from scriptural specifics. But her message is clear.

It is about taking as little as possible and giving the maximum, about embracing the core of faith.

It is, in essence, about a hug.—AP

(appeared in the Dawn  newspaper in Pakisthan )

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