The aims of Amala Bharatam Campaign

1. To embrace new practical initiatives to clean India, promote health through hygiene, sort garbage, and properly dispose of waste.
2. To make people more aware of the need to maintain environmental cleanliness.

Maintaining cleanliness and thus safeguarding health are, as far as every Indian is concerned, a duty to our motherland; necessary for a harmonious relation between humanity and nature; and an unavoidable obligation to the coming generation. As far as every human being is concerned, it is his or her personal dharma or duty. Through its large-scale efforts at environmental cleanliness and social hygiene, the MAM aims to bring about a clean India.

Amma said she wanted devotees to form committees to take responsibility for cleaning their locality, approximately one committee for every two kilometres. “A chain of such committees could really bring about a massive transformation,” she said. “These committees should ensure their localities have trashcans in various places as well as signs telling people not to throw trash on the roadside or to spit. The waste should be collected regularly and properly disposed of.” Amma also said she would like to provide one million reusable handkerchiefs to school children, requesting them to use these for spitting. She said that in this way many diseases could be prevented from spreading.”

The MAM is also considering steps that need to be taken in order to immediately install trash cans every two kilometres along roads. The MAM will also lead the efforts to mount awareness campaigns on keeping our highways and other roads clean and litter-free. Devotees, other individuals or organizations who are keen to participate in the cleaning efforts should contact the MAM, and a representative from the MAM will get in touch with them.

Expert committees will be formed to study how best we can clean the highways from Trivandrum to Kasargode, and keep public places clean.

Similar efforts will be launched in Tamil Nadu before long.