Nov 10 -11, Sabarimala, Kerala As many as 1200 Amala Bharatam Volunteers descended upon the Sabarimala Temple complex in Kerala, for a two day cleaning drive in preparation for the pilgrimage season which starts in the next few days. For the 7th time, volunteers from Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, as well as students […]

AmalaBharatam cleaning took place in Vallikkavu town on 2nd October. A lot of people participated in this cleaning program Ashramites, Students and foreign nationals who are visiting ashram.  ” order_by=”sortorder” order_direction=”ASC” returns=”included” maximum_entity_count=”500″]

On March 25th and 26th Amala Bharatam (ABC) volunteers undertook the cleaning of the Pamba River at the Sabarimala pilgrimage site in Kerala. The request for the clean-up drive came from the District Collector P. Venugopal, who approached Amma on March 23rd, following an order of the High Court that the temple and river was […]

Cleaning was love, cleaning was bliss, cleaning was a Celebration. Amala Bharatam @ Sabarimala – a congregation of Love to restore the imbalance in nature.

29 May 2011, Mangalore ABC – has started blowing and spreading over Mangalore, again. About 200 people – Amma’s devotees, volunteere from Karnataka Ayurvedic Medical College and some officials of Corporation on Sunday embarked on a massive cleanliness drive. This time also the site chosen was remarkable : in front of the huge Government Wenlock […]

1-2 May 2011, Mangalore This year there was something very special – two inaugurations of ABC – one, inauguration on the darshan stage, and the other, inauguration in the market place. More precisely: Central Market. After about 7.30 in the morning – the darshan was over by 4.00 am – there were about 400 of […]

16 – 17 March, Delhi Amma distributed, during program time handkerchiefs to children as part of the Amala Bharatam Campaign in Delhi, apart from exhorting the audience to inculcate habits of cleanliness at home and in public life. The ABC team, manned by Western children of Amma, ran a ABC stall at the program site, […]

14 March 2011, Jaipur Amma’s loving words on ABC, made such a profound impact on the audience, that the spellbound mayor of the walled city, Jyoti Khandelwal echoed the sentiment of the entire audience movingly: “During tonight’s program, Amma has requested us not to litter, spit or urinate in public. Amma’s request we take as […]

12 March 2011, Amdavad Amma spoke movingly about the importance of cleanliness in public life. Many of the local Amrita Vidyalayam students were given handkerchiefs as part of the Amala Bharatam Campaign. Many of Amma’s Amdavad children took Amma’s call to heart and could be seen actively participating in the cleaning the premises. Of course, […]

6 – 7 March 2011, Mumbai Amma’s Amala Bharatam Campaign (ABC) message touched the hearts of the Governor, other high profile dignitaries and Amma’s children who had come for her darshan. His heart brimming with inspiration, the Governor gave his full support to the ABC and added that “Amma does not belong to a particular […]

24 – 25 February 2011, Bengaluru Amma introduced the Amala Bharatam Campaign not only on the first day, but in every one of her satsangs while in Bengaluru. She continued to emphasize the importance of the project. Each time she also distributed handkerchiefs to the students and handed them out to all youngsters who came […]

20 – 21 February 2011, Mysore To mark Amma’s visit, the minister declared his intention to make Mysore a ‘healthy city’, free of plastic and trash, by the time Amma returns next year. To achieve this the minister wants to enforce a law against littering. Concluding his speech, the minister asked the audience to get […]

16 – 17 February 2011, Manathavady During her darshan, Amma distributed handkerchiefs to the students as part of the Amala Bharatam Campaign, encouraging the villagers to use towels instead of spitting on the ground, thus contributing to public health and a hygienic environment. An ABC stall was set up with notices in Malayalam. It was […]

30 – 31 January 2011, Kovai As on all stops of this Bharata Yatra, Amma gave away free handkerchiefs to the students who came for darshan, encouraging them not to spit on the ground – as part of the Amala Bharatam Campaign. However, in this area the ABC program has long been implemented by the […]

On January 23rd, 2011, nearly 1000 students, staff, doctors, ashramites and volunteers cleaned up the premises of the KSRTC Bus Station at Ernakulam. The Fourth Sunday of January was thus observed as cleaning Sunday. The team enthusiastically worked to remove the heaps of garbage accumulated in and around the premises of the Bus Station. In […]

22  January 2011, Madurai During the public function Amma gave out handkerchieves to students in order to spread awareness about the ABC Initiative for cleanliness and public health. Smt. Chitra Venkataraman, Chief Justice of Tamil Nadu helped Amma to distribute the handkerchiefs on the stage. Later during darshan Amma gave away these handkerchiefs to all […]

21 January 2011, Ramanathapuram Why is Amma respected so much? It is due to her dharma. What is dharma? It is giving a house to live, clothes to wear, building a road to walk, providing water to drink, establishing schools to study and creating awareness about public health, cleanliness and hygiene. The one who is […]

19 January 2011, Tuticorin Leading by example, Amma’s Western devotees had set up recycling stations all over the program grounds to assist in the sorting and processing of the waste. Amma brought the issue of public cleanliness and hygiene to centre stage by exhorting the audience not to spit or urinate in public places.

Amala Bharatam Launch in New Delhi On the chilly cold morning of January 9, 2011, thousands of people were standing in unity holding brooms and shovels on the road which leads to the slums of Indira Market near Ramakrishnapuram in Delhi. They were the people who were determined and confident to generate awareness about cleanliness […]

3 – 4 Jan 2011, Kozhikode It was a memorable event with all the fanfare. The Collector of Kozhikode was there on the stage pledging all his support for the Amala Bharatam Campaign – ABC, and to keep the city clean.  

Imagine the wonder –  Bring in an army of 1,240 committed volunteers, hundreds of brooms and brushes and four hours later, one asks, “What is this spic and span Collectorate standing in all beauty, wearing a fragrance of refreshing cleanliness?  Where has the old Collectorate gone?” The Collectorate is in Ernakulam –  one of the […]

The campaign drive of Amrita Vidyalayam children of Putiyakav.

12 Nov Friday 2010 Students and faculty of Amrita University, Coimbatore campus cleaned the Gandhipuram Town Bus Stand, Thiruvalluvar Bus Stand and the area adjacent to the Gandhipuram police station as part of the Amala Bharatam project. Watch the students and staff in action here

28th November was for us The First 4th Sunday. Wondering what I mean by this!? “4th Sunday -Clean Sunday” is our next slogan for Amalabharatam revolution that Amma has given us. We from Amritapuri went out into Alappad panchayat, ie the island on which lies Amritapuri. Again after morning Archana, and ‘the inevitable chai’, brahmacharinis […]

21 Nov 2010, Oachira A Sunday is more precious for us Ashramites… Some new adventures will await us. This Sunday, 21st November 2010, was many things rolled into one: full moon day of Kartika month, Kartika star-day, and Parabrahma day. Amala Bharatam Campaigners’ choice-destination for the weekend was the Oachira Parabrahma temple where a ten-day […]

15 Nov 2010, Ernakulam The infectious enthusiasm and joy were there for all to see. Students of Amrita University and Amrita Vidyalayam, Ernakulam, took to streets, invaded the buses and all sorts of vehicles, convinced the roadside vendors, spreading message of Amala Bharatam. With loving dedication lit on their faces, distributing the re-usable hand kerchiefs […]

Nov – 14th 2010, Nerul West, Navi Mumbai Mata Amritanandamayi Math, Nerul, Navi Mumbai organised a cleanliness drive in Nerul West to create social awareness about humanity’s debt to earth and nature. Ashok Gawde, Navi Mumbai Municipal Corporation, Dinesh Vakrute, food inspector Navi Mumbai Municipal Corporation, and Dr. I.C. Dave, Rtd Scientist BARC, participated in […]

The students of Amrita Vidyalayam, Kochi have put up a painting show on the theme ‘Amala Bharatam’.  Corridor of all the four storys are full with children’s paintings. All this happened in just one day. When one Swami pulled out a paper  drawing from one of the student’s pocket, a chocolate wrapper also came out! […]

Amma’s Amala Bharatam Campaign (ABC) is nothing short of a total revolution. For those directly participating in ABC activity, it is indeed an elevating experience to gather waste from the wayside and later sort it in order to dispose off. It is Amma’s direct instruction for us to make India clean and beautiful. It is […]

A large-scale cleanliness drive of Amala Bharatam was launched at Coimbatore on Saturday, 30th October, 2010. Nearly 700 students and staff of Amrita Vishwa Vidyapeetham engaged themselves in the cleaning of various public premises at various locations like: • Ukkadam Bus stand and surrounding area • Kuniamuthur town and surrounding area • Ettimadai Pirivu to […]

अमृत विश्व विद्यालय के विद्यार्थियों एवं कर्मचारीयों ने 15 अगस्त 2010 को उद्घाटित स्वच्छता अभियान को जारी रखा। इस चरण के पाँचवे चरण में लगभग 500 विद्यार्थि, कर्मचारी आश्रम के ब्रह्मचारी एवं भक्तों ने 24अक्तूबर 2010 रवीवार को करुणागपल्ली और शास्तम्कोट्टा कस्बे और झील, दोनों ही जगह सफाई अभियान में भाग लिया। कोल्लम जिले के कईं […]

31 Oct 2010, Ernakulam District, Kerala

31 Oct 2010, Kozhikode, Kerala

To mark 54th Kerala formation day on Monday 31 Oct, 2010, Kollam, Kerala. Over 200 devotees gathered in front of Anandavalleeswaram temple at 7am. They were divided into two groups under two group leaders – Biju Astamudi and Chandra Bose, started cleaning either side of the road and by 1.30 pm cleaning reached Puthiyakavu temple. […]

31 Oct 2010, Pala, Kerala Devotees taking oath to keep their city clean Br. Manoj leading the pledge with the police officer Clean Police When devotees started to clean up

The students and staff of Amrita University continued their clean up drive that was inaugurated on 15 August 2010. In the fifth phase of the drive on Sunday, Oct 24th, nearly 500 students, staff, brahmacharies of the ashram and devotees participated in the clean up drive simultaneously in Karunagappally town and the premises of Sastahmkota […]

Karunagappally, 17th Oct 2010 Nearly 500 people, including brahmacharis, students of Amrita University and devotees participated in the dawn to dusk cleanup drive on National Highway 47 in Karunagappally town. The drive started at 9.00 am and lasted till 6.00 pm covering a distance of 2 kms from Govt. Taluk Hospital to Lalaji Junction. This […]