Nov 10 -11, Sabarimala, Kerala As many as 1200 Amala Bharatam Volunteers descended upon the Sabarimala Temple complex in Kerala, for a two day cleaning drive in preparation for the pilgrimage season which starts in the next few days. For the 7th time, volunteers from Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, as well as students […]

AmalaBharatam cleaning took place in Vallikkavu town on 2nd October. A lot of people participated in this cleaning program Ashramites, Students and foreign nationals who are visiting ashram.  ” order_by=”sortorder” order_direction=”ASC” returns=”included” maximum_entity_count=”500″]

Amrita University ranked No. 1 private university in India by NIRF 2017, added another feather to its cap by being awarded the Number One Rank in the ‘Technical Institutions’ category in the Swachhta Rankings 2017 released by the Union Human Resource Development Ministry. Nearly 3,500 of India’s higher-education institutions participated. The rankings were allotted on […]

A two days workshop on “Sustainable waste management through recycling, composting and vermicomposting” was held in Amritapuri in April for fifty teachers coming from all the Amritavidyalayam schools in Kerala. Each school sent one or two teachers attend the workshop so that they can in turn teach their fellow teachers and their students and put […]

“വിനോദ സഞ്ചാരികളെ സ്വീകരിക്കാന്‍ നമ്മള്‍ സുന്ദരിമാരെ അണിനിരത്താറുണ്ട്. പുറത്തേക്കിറങ്ങിയാല്‍ അവര്‍ കാണുന്നത് അഴുക്കുനിറഞ്ഞ നമ്മുടെ മാതൃഭൂമിയേയാണ്. യഥാര്‍ത്ഥത്തില്‍ സുന്ദരിയായ ഭാരതത്തെ കാണാനാണ് അവര്‍ വരുന്നത്. അതു നാം മനസ്സിലാക്കുന്നില്ല. നമ്മുടെ അമ്മയായ ഭാരതഭൂമി ഇന്ന് കുഷ്‍ഠം ബാധിച്ചവളെപ്പോലെ ആയിരിക്കുന്നു. ഈ അമ്മയുടെ ശുചിത്വവും സൗന്ദര്യവും ആരോഗ്യവുമാണ് നമ്മള്‍ ആദ്യം വീണ്ടെടുക്കേണ്ടത്.” — അമ്മ

13 Nov 2014, Kochi Over 2,500 participants which includes students from Amrita Viswa Vidyapeetham, doctors and employees of Amrita Institute of Medical Sciences, Brahmacharis, volunteers and followers of Mata Amritanandamayi Devi joined ‘Mission Kochi Amalabharatham’, as part of the national cleanliness campaign – Swacha Bharat – launched by the Prime Minister Narendra Modi. Mata Amritanandamayi […]

1,500 volunteers participated in the clean-up of Pampa and a 50-kilometer stretch of (Pampa to Laha) forest road

Saturday, November 1st 2014 1,000 volunteers worked in Sannidhanam at Sabarimala, a 64-acre site that is home to one of the most popular pilgrimage destinations on Earth. For the fourth year consecutively–and the 6th clean-up project in this area–our volunteers cleaned the sacred pilgrimage site. Over the past four years, we have observed a heightened […]

Sabarimala, Kerala Mata Amritanandamayi Math has organised another major clean-up drive at the sacred Sabarimala Sannidhanam and Pampa riverside on Nov 9thand 10th before the onset of the festival season, responding to the request from Travancore Devaswom Board and the Kerala State Government. This is the fifth edition of Sabarimala cleanup drive undertaken by the […]

24th of March was the fourth Sunday of the month which was also World TB Awareness Day. Amma devotees in Mangalore as usual started the special day with the collection of cleaning materials from the store room in the local ashram, and proceeded to that part of the city marked off one month ago for […]

16-17 March 2013 The fourth phase of Sabarimala Clean Up drive, organized by Mata Amritanandamayi Math (MAM), completed on March 17th 2013. The cleaning took place for the last two days. There were 112 Amala Bharatam volunteers from Amrita Institute of Medical Sciences, 46 from Amrita School of Arts, 334 volunteers comprising of faculties and […]

This is some important facts and figures about ABC work in Mangalore. The devotees have done major cleaning works, in and around the city, involving hundreds of students and professionals and personalities of the city, and involving many institutions and organisations, including the city administration. Each event is neatly documented too. Many of us may […]

Sabarimala cleaning on Nov 3 & 4, 2012 .. read the news Watch videos here

Nov 3-4, Sabarimala Mata Amritanandamayi Math deployed 3,200 volunteers for a two-day cleaning drive at Sabarimala Sannidhanam (2,200) and Pampa (1,000) on the 3rd and 4th of November 2012. They included Ashramites, devotees and Amrita University students & staff. The cleaning was carried out in response to the request made by the Kerala State Government. […]

On March 25th and 26th Amala Bharatam (ABC) volunteers undertook the cleaning of the Pamba River at the Sabarimala pilgrimage site in Kerala. The request for the clean-up drive came from the District Collector P. Venugopal, who approached Amma on March 23rd, following an order of the High Court that the temple and river was […]

Cleaning was love, cleaning was bliss, cleaning was a Celebration. Amala Bharatam @ Sabarimala – a congregation of Love to restore the imbalance in nature.

8 Nov 2011, Sabarimala, Kerala Motivation, Team work, Leadership, Project Management, Planning – 4 M’s (Man, Material, Machine and Mind (new addition)), all these are wonderful management jargon to talk and express. In reality, can all of this happen in one place? Can all of this happen at the same time? Can all of this […]

8.00 in the morning, May 03. Mangalore Central Market area suddenly comes alive with about hundred sevaks. Sevaks clad in white – dhoti, sarees or salwar kamees – irrespective of whether they are Westerners or Indians; men or women; young or old. They are here on a campaign of ABC – to flush out of […]

29 May 2011, Mangalore ABC – has started blowing and spreading over Mangalore, again. About 200 people – Amma’s devotees, volunteere from Karnataka Ayurvedic Medical College and some officials of Corporation on Sunday embarked on a massive cleanliness drive. This time also the site chosen was remarkable : in front of the huge Government Wenlock […]

4-5 May 2011, Kannur During the four darshan programs, Amma stressed the need for cleanliness in our public life. She went to the extent of demonstrating – like they do in the airplanes! – how to use the handkerchief. She said ashram would go out all the way to construct toilets all over the length […]

1-2 May 2011, Mangalore This year there was something very special – two inaugurations of ABC – one, inauguration on the darshan stage, and the other, inauguration in the market place. More precisely: Central Market. After about 7.30 in the morning – the darshan was over by 4.00 am – there were about 400 of […]

Amala Bharatam was formally inaugurated in Mysore on Sunday the 24th April 2011 at “Chikkagadiyara circle” by Sri. S A Ramadas, Honorable Minister for Medical Education & District in-charge Minister. Sri. S A Ramadas literally showed the way by cleaning the area with broomsticks which was followed by Mayor of Mysore City Corporation, Mysore Sri. […]

11 Apr 2011, Kochi Wherever one looks, students and staff can be seen doing seva – serving food, washing plates, distributing drinking water in the hot sun, helping to control the flow of pedestrian traffic, and in activities related to the Amala Bharatam Clean India Campaign–making sure that all waste is appropriately collected, sorted and […]

16 – 17 March, Delhi Amma distributed, during program time handkerchiefs to children as part of the Amala Bharatam Campaign in Delhi, apart from exhorting the audience to inculcate habits of cleanliness at home and in public life. The ABC team, manned by Western children of Amma, ran a ABC stall at the program site, […]

Resident s of Delhi’s Mayur Vihar Phase-3 woke up to a surprise event on the leisurely Sunday morning of March 6, 2011 when ABC volunteers once again joined hands in the second phase of the Clean India drive in the Capital. This time the Hon’ble Chief Minister of Delhi, Smt.Shiela Dixit was there and other […]

14 March 2011, Jaipur Amma’s loving words on ABC, made such a profound impact on the audience, that the spellbound mayor of the walled city, Jyoti Khandelwal echoed the sentiment of the entire audience movingly: “During tonight’s program, Amma has requested us not to litter, spit or urinate in public. Amma’s request we take as […]

12 March 2011, Amdavad Amma spoke movingly about the importance of cleanliness in public life. Many of the local Amrita Vidyalayam students were given handkerchiefs as part of the Amala Bharatam Campaign. Many of Amma’s Amdavad children took Amma’s call to heart and could be seen actively participating in the cleaning the premises. Of course, […]

6 – 7 March 2011, Mumbai Amma’s Amala Bharatam Campaign (ABC) message touched the hearts of the Governor, other high profile dignitaries and Amma’s children who had come for her darshan. His heart brimming with inspiration, the Governor gave his full support to the ABC and added that “Amma does not belong to a particular […]

3 – 4 March 2011, Pune Amma launched the Amala Bharatam Campaign in Pune as part of her program, calling on all those present to take it upon themselves to make India clean and beautiful once again. Amma distributed handkerchiefs to all the students of Amrita Vidyalayam and other children attending the program. The students […]

27 – 28 February 2011, Hyderabad Amma took the occasion to launch the Amala Bharatam Campaign in Hyderabad, and each of the students of Amrita Vidyalayam school here received handkerchiefs which they were encouraged to use instead of spitting on the ground. The students, and the entire assembled crowd, received a personal demonstration from Amma […]

24 – 25 February 2011, Bengaluru Amma introduced the Amala Bharatam Campaign not only on the first day, but in every one of her satsangs while in Bengaluru. She continued to emphasize the importance of the project. Each time she also distributed handkerchiefs to the students and handed them out to all youngsters who came […]

20 – 21 February 2011, Mysore To mark Amma’s visit, the minister declared his intention to make Mysore a ‘healthy city’, free of plastic and trash, by the time Amma returns next year. To achieve this the minister wants to enforce a law against littering. Concluding his speech, the minister asked the audience to get […]

16 – 17 February 2011, Manathavady During her darshan, Amma distributed handkerchiefs to the students as part of the Amala Bharatam Campaign, encouraging the villagers to use towels instead of spitting on the ground, thus contributing to public health and a hygienic environment. An ABC stall was set up with notices in Malayalam. It was […]

30 – 31 January 2011, Kovai As on all stops of this Bharata Yatra, Amma gave away free handkerchiefs to the students who came for darshan, encouraging them not to spit on the ground – as part of the Amala Bharatam Campaign. However, in this area the ABC program has long been implemented by the […]

29 January 2011, Tanjavore Amma launched a local chapter of the ABC initiative and handed over handkerchiefs to all students who came for darshan. In her satsang Amma asked all those present not to spit or urinate in public and keep the environment clean.

On January 23rd, 2011, nearly 1000 students, staff, doctors, ashramites and volunteers cleaned up the premises of the KSRTC Bus Station at Ernakulam. The Fourth Sunday of January was thus observed as cleaning Sunday. The team enthusiastically worked to remove the heaps of garbage accumulated in and around the premises of the Bus Station. In […]

22  January 2011, Madurai During the public function Amma gave out handkerchieves to students in order to spread awareness about the ABC Initiative for cleanliness and public health. Smt. Chitra Venkataraman, Chief Justice of Tamil Nadu helped Amma to distribute the handkerchiefs on the stage. Later during darshan Amma gave away these handkerchiefs to all […]

21 January 2011, Ramanathapuram Why is Amma respected so much? It is due to her dharma. What is dharma? It is giving a house to live, clothes to wear, building a road to walk, providing water to drink, establishing schools to study and creating awareness about public health, cleanliness and hygiene. The one who is […]

19 January 2011, Tuticorin Leading by example, Amma’s Western devotees had set up recycling stations all over the program grounds to assist in the sorting and processing of the waste. Amma brought the issue of public cleanliness and hygiene to centre stage by exhorting the audience not to spit or urinate in public places.

Amala Bharatam Launch in New Delhi On the chilly cold morning of January 9, 2011, thousands of people were standing in unity holding brooms and shovels on the road which leads to the slums of Indira Market near Ramakrishnapuram in Delhi. They were the people who were determined and confident to generate awareness about cleanliness […]

3 – 4 Jan 2011, Kozhikode It was a memorable event with all the fanfare. The Collector of Kozhikode was there on the stage pledging all his support for the Amala Bharatam Campaign – ABC, and to keep the city clean.  

Imagine the wonder –  Bring in an army of 1,240 committed volunteers, hundreds of brooms and brushes and four hours later, one asks, “What is this spic and span Collectorate standing in all beauty, wearing a fragrance of refreshing cleanliness?  Where has the old Collectorate gone?” The Collectorate is in Ernakulam –  one of the […]

The campaign drive of Amrita Vidyalayam children of Putiyakav.

12 Nov Friday 2010 Students and faculty of Amrita University, Coimbatore campus cleaned the Gandhipuram Town Bus Stand, Thiruvalluvar Bus Stand and the area adjacent to the Gandhipuram police station as part of the Amala Bharatam project. Watch the students and staff in action here

Children of various Amrita Vidyalayams took oath on Nov 15. They took a pledge that they will keep the surroundings clean, will not litter on the roads and in public places and will strive to create awareness among the masses about man’s responsibility towards conserving nature. This was part of the Amala Bharatam awareness campaign.

This time it was Monday, December 06, 2010. It was again along the seaside on Alappad village towards south of the Ashram. We were many in number as it is the time when Amma is in Amritapuri: devotees from India and abroad and principals (brahmacharinis) of Amrita Vidyalayam schools were the new additional faces. Devotees […]

28 Nov 2010, Wayanad Who would have thought that cleaning would be so much fun? On “Clean Sunday,” the fourth Sunday of November 2010, a diverse group of Amma’s devotees hit the roads of Mananthavady to remove trash. It was a mixed group of people from all walks of life and all ages-from greybeards to […]

Nov 15, Kuzhithura, Kollam Brahmacharis distributed re-usable hand kerchiefs and educated the children of Kuzhithura Govt. LP school about cleanliness and hygiene. You may recollect that this is the school our beloved Amma had her primary education in.

കൊച്ചി: 28-11-2010 മാതാ അമ്യതാനന്ദമയീ മഠം‍ നടപ്പാക്കുന്ന അമലഭാരതം‍ പദ്ധതിയുടെ മൂവായിരത്തോളം‍ വരുന്ന സന്നദ്ധ സേവകര്‍ കളക്ടറേറ്റ് ശുചീകരിച്ചു പുതുമുഖം‍ സമ്മാനിച്ചു. ഒന്‍പതേക്കറോളം‍ വരുന്ന കളക്ടറേറ്റ് അങ്കണം‍ വ്യത്തിയാക്കിയ സൈന്യം‍ അഞ്ചു നിലകളിലായി പ്രവര്‍ത്തിക്കുന്ന സിവില്‍ സ്റ്റേഷനിലെ കക്കൂസുള്‍പ്പെടെ പൊതുസ്ഥലങ്ങളെല്ലാം‍ ശുചിയാക്കിയാണ് മടങ്ങിയത്. പുലര്‍ച്ചെ ആറെ മുപ്പതിനു എത്തിയ സം‍ഘം‍ പ്രയത്നം‍ അവസാനിപ്പിച്ചത് വൈകീട്ട് അഞ്ചരയോടെയാണ്. ഇതു ഉപയോഗിക്കുന്ന പൊതുജനങ്ങളുടേയും‍ ഉദ്യോഗസ്ഥരുടേയും‍ കണ്ണുതുറപ്പിക്കുന്നതായിരുന്നു അമലഭാരതത്തിന്‍റെ പ്രയത്നം‍. സാമൂഹ്യ പ്രതിബദ്ധതയുള്ള ഓരോ പൗരനും‍ മഠത്തിന്‍റെ ശുചീകരണപ്രവര്‍ത്തനത്തില്‍ പങ്കാളികളായി മാത്യകയാവണമെന്നു […]

28th November was for us The First 4th Sunday. Wondering what I mean by this!? “4th Sunday -Clean Sunday” is our next slogan for Amalabharatam revolution that Amma has given us. We from Amritapuri went out into Alappad panchayat, ie the island on which lies Amritapuri. Again after morning Archana, and ‘the inevitable chai’, brahmacharinis […]

21 Nov 2010, Oachira A Sunday is more precious for us Ashramites… Some new adventures will await us. This Sunday, 21st November 2010, was many things rolled into one: full moon day of Kartika month, Kartika star-day, and Parabrahma day. Amala Bharatam Campaigners’ choice-destination for the weekend was the Oachira Parabrahma temple where a ten-day […]

15 Nov 2010, Ernakulam The infectious enthusiasm and joy were there for all to see. Students of Amrita University and Amrita Vidyalayam, Ernakulam, took to streets, invaded the buses and all sorts of vehicles, convinced the roadside vendors, spreading message of Amala Bharatam. With loving dedication lit on their faces, distributing the re-usable hand kerchiefs […]

Nov – 14th 2010, Nerul West, Navi Mumbai Mata Amritanandamayi Math, Nerul, Navi Mumbai organised a cleanliness drive in Nerul West to create social awareness about humanity’s debt to earth and nature. Ashok Gawde, Navi Mumbai Municipal Corporation, Dinesh Vakrute, food inspector Navi Mumbai Municipal Corporation, and Dr. I.C. Dave, Rtd Scientist BARC, participated in […]

പൊതുസ്ഥലങ്ങള്‍ മലിനമാകാതിരിക്കാനും‍ പരിസരശുചിത്വം‍ പാലിക്കുവാനും‍ മാതാ അമ്യതാനന്ദമയീ ദേവി നടത്തുന്ന അമലഭാരതം‍ ശുചീകരണ പരിപാടികള്‍ക്ക് വിദ്യാലയ തലങ്ങളില്‍ തുടക്കം‍ കുറിച്ചു. കേരളത്തിലെ പതിനാല് ജില്ലകളിലെ ആശ്രമ സ്ഥാപനങ്ങളിലും‍ അമ്യത വിദ്യാലയങ്ങളിലും‍ പ്രതിജ്ഞ ചൊല്ലികൊണ്ടാണ് തുടക്കം‍ കുറിച്ചത്.ഇതിനോടനുബന്ധിച്ചു ലഘുലേഖയുടെ വിതരണവും‍ നടന്നു. നവംബര്‍ 15ന് ശുചിത്വബോധവല്കരണ ജാഥകള്‍ എല്ലാ അമൃത വിദ്യാലയങ്ങളിലും നടത്തും.

Amma’s Amala Bharatam Campaign (ABC) is nothing short of a total revolution. For those directly participating in ABC activity, it is indeed an elevating experience to gather waste from the wayside and later sort it in order to dispose off. It is Amma’s direct instruction for us to make India clean and beautiful. It is […]

A large-scale cleanliness drive of Amala Bharatam was launched at Coimbatore on Saturday, 30th October, 2010. Nearly 700 students and staff of Amrita Vishwa Vidyapeetham engaged themselves in the cleaning of various public premises at various locations like: • Ukkadam Bus stand and surrounding area • Kuniamuthur town and surrounding area • Ettimadai Pirivu to […]

The ‘Amala Bharatam’ Campaign was started by the students of Amrita Viswa Vidya Peetham, Amritapuri Campus on August 15th, 2010. Amma gave them inspiration and guided them what to do and supported them to carry on. Later Ashramites and devotees joined this when Amma announced this project as Amala Bharatam – to clean India to […]

अमृत विश्व विद्यालय के विद्यार्थियों एवं कर्मचारीयों ने 15 अगस्त 2010 को उद्घाटित स्वच्छता अभियान को जारी रखा। इस चरण के पाँचवे चरण में लगभग 500 विद्यार्थि, कर्मचारी आश्रम के ब्रह्मचारी एवं भक्तों ने 24अक्तूबर 2010 रवीवार को करुणागपल्ली और शास्तम्कोट्टा कस्बे और झील, दोनों ही जगह सफाई अभियान में भाग लिया। कोल्लम जिले के कईं […]

31 Oct 2010, Ernakulam District, Kerala

31 Oct 2010, Ernakulam District, Kerala Collecting the trash: Tripunithura

31 Oct 2010, Kozhikode, Kerala

ദേശീയരാജപാതയുടെ ശുചീകരണം ഏറ്റെടുത്തു കൊണ്ടാണ് അനന്തപുരിയിലെ അമ്മയുടെ മക്കള്‍ കൈരളീദേവിയുടെ അന്‍പത്തിനാലാം ജന്മദിനപ്പുലരിയ്ക്ക് വഴിതെളിച്ചത്. കുടുംബശ്രീ അംഗങ്ങളും സര്‍ക്കാരിന്‍റെ സ്വയംഭരണ സ്ഥാപനങ്ങളും യഥാശക്തി മാലിന്യനിര്‍മ്മാര്‍ജ്ജനം നടത്തി വരുന്ന കോര്‍പ്പറേഷന്‍, മുനിസിപ്പാലിറ്റി മേഖലകള്‍ ഒഴിച്ചു നിര്‍ത്തികൊണ്ട് ദേശീയപാതയില്‍ മഠം മാലിന്യശേഖരണത്തിന് വീപ്പകള്‍ സ്ഥാപിക്കാന്‍ ലക്ഷ്യമിട്ടിരുന്ന 13 ശുചീകരണമേഖലകള്‍ മുന്‍കൂട്ടി നിര്‍ണ്ണയിച്ച് ഒക്‌ടോബര്‍ 31ന് ഉച്ചതിരിഞ്ഞ് 2 മണിയ്ക്ക് ആശ്രമത്തില്‍ നിന്ന് രണ്ട് സ്‌കൂള്‍ ബസുകളിലായി നൂറോളം സന്നദ്ധസേവകര്‍ പുറപ്പെട്ടു. യാത്രപുറപ്പെടുന്നതിന് മുന്‍പു തന്നെ ഓരോ വ്യക്തിയും എവിടെ ഇറങ്ങണമെന്നും […]

To mark 54th Kerala formation day on Monday 31 Oct, 2010, Kollam, Kerala. Over 200 devotees gathered in front of Anandavalleeswaram temple at 7am. They were divided into two groups under two group leaders – Biju Astamudi and Chandra Bose, started cleaning either side of the road and by 1.30 pm cleaning reached Puthiyakavu temple. […]

31 Oct 2010, Pala, Kerala Devotees taking oath to keep their city clean Br. Manoj leading the pledge with the police officer Clean Police When devotees started to clean up

The students and staff of Amrita University continued their clean up drive that was inaugurated on 15 August 2010. In the fifth phase of the drive on Sunday, Oct 24th, nearly 500 students, staff, brahmacharies of the ashram and devotees participated in the clean up drive simultaneously in Karunagappally town and the premises of Sastahmkota […]

Karunagappally, 17th Oct 2010 Nearly 500 people, including brahmacharis, students of Amrita University and devotees participated in the dawn to dusk cleanup drive on National Highway 47 in Karunagappally town. The drive started at 9.00 am and lasted till 6.00 pm covering a distance of 2 kms from Govt. Taluk Hospital to Lalaji Junction. This […]

10 Oct 2010 The cleanup drive up carried out by students of Amrita University on National Highway 47 from Puthiyakavu to Karunagappally. Nearly 500 people participated in this major roadside cleanup drive.

21 Sep 2010, Amritapuri The students of Amrita Vishwa Vidyapeetham, Amritapuri campus at Vallikkavu has undertaken a clean-up drive as part of the efforts to create an awareness among the students and general public about the importance of keeping the surroundings clean. A group of 300 students and teachers from the Amritapuri campus cleaned the […]