Campaign in Kovai
30 – 31 January 2011, Kovai
As on all stops of this Bharata Yatra, Amma gave away free handkerchiefs to the students who came for darshan, encouraging them not to spit on the ground – as part of the Amala Bharatam Campaign. However, in this area the ABC program has long been implemented by the students of Amrita Vishwa Vidyapeetam, Ettimidai Campus. In several clean-up initiatives hundreds of students have been cleaning up public places like bus stops and roads .