22 January 2011, Madurai
During the public function Amma gave out handkerchieves to students in order to spread awareness about the ABC Initiative for cleanliness and public health. Smt. Chitra Venkataraman, Chief Justice of Tamil Nadu helped Amma to distribute the handkerchiefs on the stage. Later during darshan Amma gave away these handkerchiefs to all the youngsters and students.
Recycling stations were set up all over the venue, which were operated by both Westerners and Indians, young and old alike. The aim of this campaign was to encourage people not to litter on the road and help them sort and separate the waste.