Sabarimala ABC video

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Let us make India Beautiful

31st Oct 2010
Students of Amrita University take up the call of Amma to “Amala Bharatam” – Clean India Beautiful India”. Felt inspired and spreading the awareness to clean the whole country.
Come join us. Let us keep the country clean.

download mobile version & Good quality version

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2500 Amrita volunteers participate in Kochi cleanliness drive

13 Nov 2014, Kochi

Over 2,500 participants which includes students from Amrita Viswa Vidyapeetham, doctors and employees of Amrita Institute of Medical Sciences, Brahmacharis, volunteers and followers of Mata Amritanandamayi Devi joined ‘Mission Kochi Amalabharatham’, as part of the national cleanliness campaign – Swacha Bharat – launched by the Prime Minister Narendra Modi.

Mata Amritanandamayi Math has been in the fore front of public-paces cleaning initiative since 2010.

The volunteers cleaned an 11-kilometer stretch of road in the city from Amrita Hospital to Vaittila junction. Garbage were collected and segregated as degradable and non-degradable for appropriate disposal.


Earlier Swami Amritakripanandapuri formally inaugurated the drive. He exhorted the participants to take up cleanliness as a life-long vow. Kochi Mayor Toni Chammani hailed the efforts of Amrita volunteers in the cleanliness drive and said, Amala Bharatam campaign has received massive public support and if sustained, Kochi city would be a model for the entire state.

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Cean-up of Pampa river and 50 km forest road

Sunday, November 2nd, 2014 – Pampa, Kerala

1,500 volunteers participated in the clean-up of Pampa and a 50-kilometer stretch of (Pampa to Laha) forest road. Deep into the forest on both sides of the road the ground is littered with plastic thrown away by the pilgrims. When the pilgrims throw food waste wrapped in plastic, elephants and other other wild animals eat the food and plastic both. Forest officers say this is often fatal to the animals, with post-mortem reports revealing intestines clogged with plastic.

The District Forest Officer asked Mata Amritanandamayi Math (MAM) to help resolve this issue by removing the plastic from the deep forest zone which is considered a severely threatened environment. The volunteers worked their way 50 meters away from the forest road to clean up the litter. In many places, volunteers had to use ladders and ropes to descend into the forest, since the hill road is a few meters above the forest ground. Dividing the groups into 10 teams and splitting up, we were able to cover a 50-kilometer streth of the road. Volunteers wore protective gear and leech repellent, but still many volunteers were bitten by leeches while working in the forest. But Amma’s volunteers happily braved the leeches and other risks and unpleasantries in order to achieve their goal of making the forest safe for wildlife again, clearing the area of plastic and other litter.

The forest officers were very happy that we have volunteered to do this seva, and they also worked alongside our teams in many places to help the process.

We were accompanied by a medical team from Amrita Hospital equipped with anti-venom and first aid kits. The medical staff also helped with the cleaning project.

Further, MAM has presented a master plan to the Government for a sustainable system to be implemented to permanently resolve persistent waste management issues in both Pampa and Sabarimala.

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1000 volunteers clean Sabarimala and Sannidhanam

Saturday, November 1st 2014
1,000 volunteers worked in Sannidhanam at Sabarimala, a 64-acre site that is home to one of the most popular pilgrimage destinations on Earth.

For the fourth year consecutively–and the 6th clean-up project in this area–our volunteers cleaned the sacred pilgrimage site. Over the past four years, we have observed a heightened awareness and great improvement among the officials about the need for waste management and maintaining cleanliness. Four years ago, we had 4,500 volunteers working for four days straight in order to clean the area, where waste had been unmanaged for many years. This year, there has been such improvement that 1,000 volunteers were able to finish the job in a single day.

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